Why Your Long-term Prospects Are Best Served by Starting a Business Now

Business team

The pandemic has been bad for employees and businesses alike. Millions of people have lost their jobs, while many companies have either shut down or overhauled their operations at cost. As we enter this recession, things look bleak for everybody. But it’s the business owners that have a better chance of successfully weathering the storm. …

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The Customized Pen: Don’t Write It Off as a Marketing Tool

promotion

Online strategies are taking center stage, but traditional methods haven’t lost their impact. One of those methods is the promotional product, which doesn’t just boost brand visibility but also secure customer loyalty. And a good product to tack on your logo to is the mighty pen. For one thing, it’s a cheap way to market …

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The importance of Customer Loyalty and How You Can Cultivate It

person checking customer care

If there’s one thing you’d want to keep in your business, it should be loyal customers. No matter how innovative your products are or how affordable their prices, if you don’t have customers who will choose you over any competitor, your business won’t thrive. Industry statistics state that returning customers are responsible for 65 percent …

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These Are the Things You Should Look for When Hiring Candidates for Your Startup

woman in her work station

Out of necessity, entrepreneurs understand that they need to be able to do a little bit of everything. This is especially true when you’re launching a startup. However, at some point, a startup will need to expand beyond its founders to grow and flourish. Someone hired at this early stage may end up being a …

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Why Successful Companies are Shifting to E-commerce

e-commerce

The corona virus pandemic has proven that the future of business will be in e-commerce, and that future is now. E-commerce will shape customer needs, wants, and expectations as much as customers. It will also drive more innovation in business models, operations, and marketing. Even when pandemics and other major emergencies stop people from going …

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Going Green: Make Your Business Eco-friendly

woman working at her desk

Businesses need to do their part for the environment. You will find that most companies want to become eco-friendly, especially when it comes to their products. The transition to a greener initiative will be beneficial for businesses. Conserving power and improving brand reputation will provide companies with several cost-cutting solutions. Other eco-friendly firms will also …

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