Business & Finance

Selling to Businesses is Different than Selling to Your Usual Customers

businessman presenting a graph to a client

Consider this: who does a business or franchise sell to? Who does a franchise marketing agency orient their client’s advertising to? There are key differences in how the two operate, who they target, and which one has more potential for aspiring business owners to get into. Defining Business to Consumer and Business to Business The main difference …

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Top Online Marketing Strategies

selling online

As more people continue spending time in front of screens, digital marketing continues to be a leading advertising tool. It targets customers that use any electronic gadget, from computers to smartphones. If you want to promote a business successfully and engage an online audience, you should make use of the various types of digital marketing …

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Increase the Value of Your Commercial Property by Following These Tips

Property owners

The management of commercial properties is an exciting venture. Naturally, this kind of business should be supported by a strategic and wise approach. However, a lot of effort, time, and cash are still needed to increase a property’s value over time if you want to profit off of it. Here are some of the significant …

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Key Steps in Building a Business Continuity Management Plan

a business meeting

Cyber-attacks can happen when least expected, causing work disruption, data breach or worse, data loss. In order to reduce the damaging and costly effects of data loss, it is important for companies to have a business continuity plan in place. What is Business Continuity Management? Business Continuity Management (BCM) is a series of processes that …

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Your Tech-Savvy Kids and Your Business: Why Hiring Your Kids is Good

modern gadgets

You may want to pass on your business to your children in the future. One way to train your kids is by hiring them as a legitimate employee of your company. When the right time comes, it will be easier for your children to manage the business because of their early exposure to how it …

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Influencer Marketing: Why It’s the Preferred Strategy of Successful Brands

Influencer Marketing

In the digital world, influencers are one of the most powerful tools a company can utilize in their marketing strategy. Influencer marketing is one of the most widely-used, albeit under-maximized, strategies today. This type of strategy aims at delivering your message to a wider audience via brand advocates. By using people with significant social media …

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