Any business that would like to try their stakes in e-commerce would know that Amazon is the place to be. Their market authority is undisputed that, as of April 2021, already a total of 200 million people are subscribed to Amazon Prime. Because of this, they have attracted and continue to attract sellers who are aspiring to scale their merchandising businesses.
Still, anyone who would want to maximize this lucrative selling place knows that orders won’t overflow overnight. For one, there are a lot of seasoned sellers that have already established their brands on the platform, and so are more recommended to buyers. Also, buyers are more careful with their choices online versus when they are in a physical store outlet where they can closely check a product’s quality.
It is, therefore, a challenge for brands to highlight their products’ best qualities through the shopper’s computer screen. This can be done by optimizing the page dedicated for every product, also called product listings. The following are the elements of the best Amazon product listings:
Clear Main Images
The main image is the first image a buyer sees on the search results page. When he clicks on your product and is redirected to the product’s page, this is also the image that is displayed by default. Because this image gives the buyer the initial impression of your store and allows the buyer to zoom in on the feature of the product, it is important to render at least its smaller side, if not both, with a 1,000-pixel resolution. The image should also have a white background.
As much as possible, too, the same standard should be applied to supplementary images. Amazon allows a maximum of 7 images for every product listing, one of which may be alternated with a video. Better take advantage of this to fully exhibit the physical attributes of your products.
Simply defined, lifestyle images are those wherein a product for sale is being used by a person or people in a life-related movement or activity. Some products are shot on their own like home decor because having them modeled by a person is not necessary. A lifestyle image is considered good if it focuses on the product and its functionality with little to no distracting elements.
Well-lit setups are also prerequisites for capturing lifestyle images. Businesses that sell outdoor-oriented goods like health bands and gardening tools usually take photos of their products under natural lighting while some like those that sell household items do it in an indoor studio where lighting can be manipulated. Nevertheless, raw images can be enhanced using editing software.
As a best practice, items that belong to one collection must be shot in the same setting for coherence. On the other hand, photos of decorative or fashion products are best taken in a variety of settings to highlight their versatility. For instance, a wall rug can be placed in a living room with a Scandinavian, rustic, or minimalist interior. And, a lipstick shade should be put on models with different complexions.
Infographics could be of a product’s lateral or frontal view and are surrounded by short, easily understood phrases pointing to the product’s different parts to explain its composition or features. An infographic could also be a simple sizing table for clothing articles, packaged food, or furniture. Either way, the information displayed should be presented in an organized manner and designed attractively but doesn’t draw attention away from the essence of the product.
You could settle for only images in your product listings, but adding a video allows you to highlight your products’ best features and your brand story in a more dynamic way by adding an audio narration or catchy music. Brands typically tap the help of a boutique video production company to make these videos and find that their products whose pages include a video sell more than those without. That is because many buyers would rather absorb all product information from a short video than reading wordy descriptions.
The product description starts with the title which, ideally should be at least 150 characters long. The description text should be organized into at least 5 bullets. And, most importantly, its content should be optimized with the brand and industry-specific words.
A+ content is typically placed under the ‘From the manufacturer’ section just before the questions and answers portion on a product’s page. Many sellers take this for granted and leave this blank, but this gives the seller a chance to provide a snippet of their exclusive online store by providing well-branded images and information about the product and/or the company that supplements those given in the product description.
In this portion, a seller could highlight the company’s story, achievements, and breakthrough developments, which increases the chance of conversion and buyers sharing their satisfactory experience with the product.
That’s a rundown of elements you cannot miss for your Amazon product listings. Also, remember to be truthful with the information you impart to online buyers. Adhere to these and increase your online traction.