E-commerce businesses’ success largely depends on its ability to attract and maintain new and old customers. Optimizing your businesses’ is a sure-fire method of improving your organic traffic and turning website visitors into paying customers. This result can be achieved by optimizing everything from the website’s design to your website’s content.
However, e-commerce optimization can be a daunting task that is not easily achieved by anyone. Changing the wrong thing on your website can even lead to a decrease in sales and traffic. That’s why we’ve put together a list of how your e-commerce business can be improved, and we’ll even tell you the benefits of optimizing your website.
What Can I Do to Optimize My E-Commerce Business?
Reduce Choice Paralysis
It is no secret that customers often find themselves overwhelmed by the vast amounts of choices they will often encounter on a website. Fortunately, if you optimize your website, this phenomenon should be significantly reduced.
It’s a good practice to give your customers a short and highlighted preferred paying and pricing option on the pricing page or check-out page. You would never want to give your customers more than five choices on the very last pages of the transaction, as this can lead to a loss in sales.
Outsource to a Trusted Courier
Usually, delayed deliveries can be an annoyance for customers. This delay can be detrimental to your business’s customer satisfaction rating when they don’t get their deliveries promptly. One of the best ways of keeping cancellation rates for deliveries at a minimum is by outsourcing the delivery process to a trusted and responsive logistics company that can ensure that deliveries are done on time.
Flash sales can be one of the best tools to create a fake sense of urgency for your customers to encourage them to buy products from your website. This method can be successful only if you use the following:
- Use people’s natural fear of missing out or FOMO.
- Use neuro-linguistic programming techniques (NLP) to word your sales, such as “Get your Discount today!” or “Don’t miss out on this amazing deal!” or something similar.
- Set a deadline for the ongoing sale.
Improve Website Navigation
One of the easiest yet often overlooked aspects of e-commerce optimization is improving the time it takes a customer to navigate your website’s homepage to product pages to the check-out page.
The ease of website navigation can be improved with the help of SEO writers and website design agencies. Ensure that you leave breadcrumb trails for new and old products that your customers can easily find wherever they are on your website. Always put your best product front and center together with a potential sale that you might have.
Send Cart-Abandonment Email Follow-ups
One of the most significant factors of a decreased sales amount is that sometimes people abandon their carts halfway through a transaction. One of the best ways to reduce this is by sending your customers a follow-up email reminding them that they still have items in their cart.
However, ensure that the email also asks if they experienced any issues with the checkout process and offer a discount as an incentive to complete their transaction. This method can help increase sales and product loyalty and help your gather data on what can be improved during the transaction checkout phase.
Live chats that assist your customers from the moment they arrive at your website can be a great way to convert your website visitors into paying customers. People are more likely to buy a product whenever they talk to a real human being and promptly answer their questions about a product.
This method can also increase brand loyalty and, according to a study, can even increase conversion rates by over 40%.
Offer Free Website Membership with Discounts
One of the most significant reasons why potential customers abandon their carts is seeing the price go up because of shipping on the check-out page. Offer your guests a chance to reduce shipping fees or even eliminate it via membership sign-ups and save their shipping information for future transactions.
This method will increase the likelihood of a successful sale, reduce cart abandonment rates, and reduce check-out times to improve overall sales.
Optimization can be a daunting task for anyone. However, it is a challenge that every e-commerce business owner must overcome to be successful in the e-commerce industry. Couple the methods above with a great product, and you can rest assured that your business will see constant exponential growth.